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Convert Engineering CAD into Marketing-Ready
3D Models

Automate the conversion of engineering CAD into lightweight, optimised, web-ready 3D models. Upload one file, process entire product catalogues in bulk or connect through an API. Every model is prepared using your company standards, reviewed by an expert and approved before it is ready for marketing.

TRUSTED BY LEADING GLOBAL MANUFACTURES

Engineering CAD Was
Never Designed for Marketing

Engineering models are created for design, manufacturing and technical accuracy, not for fast use across websites, campaigns, product launches or sales tools. Before marketing can use them, files usually need to be simplified, styled and prepared for entirely different channels.

Too large and complex

Detailed geometry can make engineering files slow, difficult or unsuitable for browser-based use.

Contains engineering-only data

Assemblies may include hidden components, construction detail, metadata and information that is not needed in customer-facing content.

Visually inconsistent

Raw CAD rarely includes the approved materials, textures, orientation and presentation standards required by marketing.

Manual workflows do not scale

Preparing products one at a time creates delays, repeated agency costs and a growing bottleneck as the catalogue expands.

The Martech3D Engine

From Engineering CAD to Marketing-Ready Assets in Six Steps

Engineering models are built for manufacturing, not for websites, brochures, product configurators or sales tools.

From Engineering CAD to Marketing-Ready Assets in 6 Simple Steps

1
Upload CAD

Single, bulk, or via API

2
Automatic Optimization

Clean, reduce, optimize

3
Materials and textures

Apply your brand library

4
Expert quality check

Human review and feedback

5
Review and approval

Approve or request changes

6
Available Everywhere

Use across all marketing channels

One CAD File.
Unlimited Possiblities

Upload once. Create everything.Stop recreating the same product in different tools.

See All Use Cases

Web-Ready 3D Embeds

Lightweight models that perform anywhere.

High-Quality Renders

Stunning images for catalogs, ads and sales.

360° Product Spins

Interactive spins for websites and eCommerce.

Exploded View Animations

Show how products work and fit together.

Interactive 3D & Hotspots

Engage users with rich, interactive experiences.

Augmented Reality

Let customers visualize products in real-world environments.

View CAD Files and
Their Parts in Your Browser

Automate the conversion of engineering CAD into lightweight, optimized, web-ready 3D models. Upload individually, in bulk or via API. Every model is optimized, branded and quality-checked by experts before it's ready for marketing.

Inspect the full assembly

Open the CAD model in the browser and explore the complete product structure.

Show or hide parts

Isolate components to understand what is included and what should appear in customer-facing content.

Support better briefs

Give marketing and 3D teams a clearer reference when requesting renders, cutaways, exploded views or hotspot content.

Reduce desktop software dependency

Allow non-CAD users to review the model without needing a full engineering application installed.

Work with the CAD Data You Already Have

MarTech3D supports common engineering and 3D file workflows used by manufacturers. Files can be uploaded directly, added in bulk or supplied through an integrated process, depending on the source system and account configuration.

Common exchange Formats

STEP / STP
IEGS / IGS
STL
OBJ
FBX
IFC

Common exchange Formats

SolidWorks
Autodesk Inventor
AutoCAD
CATIA
Siemens NX
Creo
Revit

Subject to the exact source file and integration method.

From Engineering to a Reusable 3D Content Library

See how a manufacturer can move from fragmented, product-by-product preparation to a repeatable CAD-to-content workflow with MarTech3D.

[Customer Name]

[Industry/product category]

Challenge

Existing CAD files required repeated manual work and were not consistent enough for direct marketing use

Approach

MarTech3D established a controlled workflow for importing CAD, applying approved materials and texture, reviewing each model and approving it for multiple output types.

"Insert an approved customer quote focused on time saved, scale, consistency or reduced dependency on specialist resources."

Turn the CAD You Already Have into Content You Can Use Everywhere

Automate the hard work. Maintain brand consistency. Deliver better product experiences.

Frequently asked questions

What is CAD-to-3D model processing?

CAD-to-3D model processing prepares engineering files for digital and marketing use. It can include simplifying geometry, removing unnecessary data, applying materials and textures, standardising orientation, optimising performance and converting the model into a lightweight format suitable for browsers, rendering, animation and AR.

Why can’t engineering CAD be used directly on a website?

Engineering CAD is usually designed for manufacturing accuracy rather than web performance. Files may contain extremely detailed geometry, hidden parts, construction data and structures that are too heavy or unsuitable for browser delivery. They normally need to be simplified and optimised before they can be used reliably online.

Can MarTech3D process CAD files in bulk?

Yes. CAD files can be added individually or in bulk, allowing manufacturers to process complete product ranges and catalogues through a consistent workflow. API-based workflows are also available for organisations that need to connect upstream systems.

Can MarTech3D integrate with our PLM, PDM or PIM?

MarTech3D can support API and integration workflows that connect engineering and product systems to the 3D content process. The exact approach depends on your existing platforms, file structure, metadata and approval requirements

What happens to a CAD model during optimisation?

The workflow removes unnecessary complexity, reduces the model for efficient digital use, prepares its structure, applies approved materials and textures, and standardises the presentation. The finished model is then reviewed before customer approval.

Are materials and textures applied automatically?

MarTech3D can apply company-level material and texture standards as part of the processing workflow. These standards are established for the account so that products can be prepared more consistently across a catalogue.

Is every model reviewed by a 3D expert?

The MarTech3D workflow combines automated processing with expert human review. A specialist checks the processed model for visual quality and consistency before it moves through customer review and approval.

Can we comment on and approve models in the platform?

Yes. Teams can review models, provide feedback, request changes and approve assets inside the platform, keeping the review loop connected to the product record.

What is the CAD Part Viewer?

The CAD Part Viewer is a browser-based tool for viewing an uploaded CAD assembly and its component parts. Users can inspect the model, select parts and show or hide components without opening a separate desktop CAD application.

What can we create from an approved 3D model?

An approved model can be used throughout MarTech3D to create product images, 360° spins, exploded view animations, interactive 3D experiences with hotspots, augmented reality and web-ready 3D embeds.

How long does CAD processing take?

Timing depends on the number of products, the complexity and quality of the source files, the materials required and the review process. MarTech3D is designed to remove repeated manual preparation and to process product ranges through a controlled, scalable workflow.

Do marketing users need CAD or 3D software?

No specialist desktop CAD software is required for the marketing workflow. MarTech3D is browser-based, allowing marketing and product teams to manage models, review outputs and create content without operating traditional CAD or rendering applications.

Make Your Products Unstoppable

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