The Reality
If you work in manufacturing or med-tech sales, you probably spend hours every week preparing and sending slide decks. They’ve been a mainstay of B2B selling for decades — easy to produce, easy to share, and familiar to everyone.
But in 2025, as Industry 4.0 reshapes how manufacturers build and sell, it’s worth asking a simple question: are slide decks still the most effective way to sell?
Slide Decks: Still Popular, But Limited
Slide decks remain widely used in B2B marketing:
- 91% of B2B professionals rely on them for business presentations (eMarketer).
- They’re the third most used content type in B2B marketing (CMI).
- Presentations with visuals are 43% more persuasive than those without (Prezi).
- Around 70% of buyers view a company’s presentation before making a purchase (Fathom).
They work — but only to a point. In an industry built on complexity, slides often flatten products into two dimensions. They can’t show scale, motion, or internal design. And they take time — lots of it.
Preparing a sales deck takes 3–5 hours on average (HubSpot). Salespeople spend 20–30% of their week on admin and presentation prep (HubSpot), and up to 40% of their time on non-selling activity (Accenture).
That’s time not spent building relationships or closing deals.
3D Content: Built for How Buyers Learn Now
Manufacturers using 3D content are finding it far more effective for explaining complex products and converting attention into action.
- 3D content increases customer engagement by 66% (Forbes).
- 40% of B2B buyers prefer interactive visuals, such as 3D demos (Demand Gen Report).
- Companies using 3D in campaigns see a 20% rise in sales opportunities (Deloitte).
- 90% of buyers are more likely to purchase from brands using interactive 3D content (SnapApp).
That’s because 3D visualisation isn’t just another format — it’s a different way of communicating. It lets buyers see what they’re buying, explore it from every angle, and understand how it works.
Why 3D Sales Enablement Works Better
With MarTech3D | Engine, manufacturers can create photorealistic digital twins and interactive product demos that replace static slides with immersive storytelling.
1. Engagement
3D visuals hold attention. Buyers can rotate, zoom, and explore instead of passively watching slides.
2. Persuasion
Seeing complex machinery in motion creates confidence and understanding — the two biggest drivers of conversion in B2B manufacturing.
3. Time Savings
Once built, a 3D sales environment takes seconds to use. No more hours spent re-designing slides.
Salespeople simply send a link, track engagement through integrated analytics, and follow up.
4. Measurable ROI
The MarTech3D | Engine is designed for measurable returns, not more admin. Most clients see improved conversion rates, shorter sales cycles, and faster payback than traditional sales tools.
The Takeaway
Slide decks still have their place — but they no longer do justice to the sophistication of manufacturing products.
Interactive 3D sales enablement gives marketing and sales teams a faster, clearer, and more persuasive way to sell.
It saves time, reduces admin, and helps buyers understand value instantly.
For manufacturers, that’s not a trend. It’s the logical next step.
