September 26, 2025
MarTech3D officially launched MarTech3D | Engine this week at the Technology for Marketing & eCommerce Expo, held at ExCeL London. The new platform expansion introduces DIY tools for manufacturers to create their own 3D product images and 3D models, marking a major step forward in self-service marketing content for the industrial sector.
The event brought together thousands of B2B marketing professionals, with MarTech3D’s stand drawing strong attention from manufacturers looking to improve content production speed, reduce costs, and strengthen visual consistency across their global sales channels.
The launch of MarTech3D | Engine marks the next evolution of MarTech3D’s proven 3D marketing platform — already used by manufacturers including Sharp, Michelin, Renishaw, Tinius Olsen, and S.R. Smith.
The new DIY “Asset Creator” tools give marketing teams full control of product image generation, allowing them to produce photorealistic 3D visuals directly from CAD or 3D files. These can be used across websites, catalogues, sales decks, and distributor portals — all without external agencies or photography.
“We’ve built this for the everyday marketer inside a manufacturing company,” said Mark Worger, CEO of MarTech3D.
“They don’t need to know CAD or rendering software — they just log in, choose their product, and create the images they need. It’s about saving time, cutting costs, and keeping control of their brand visuals.”
At the show, the MarTech3D team demonstrated how manufacturers can use MarTech3D | Engine to generate product imagery in minutes — and reuse the same assets for interactive 3D product demos, AR product viewers, and digital twins.
Delegates from across industrial, construction, medical, and technology sectors highlighted the platform’s potential to improve speed-to-market, lead generation, and ROI.
“The biggest reaction we saw was relief,” Mark.
“People are under pressure to produce more content with smaller budgets. Seeing that they can now generate accurate, photorealistic images themselves — without waiting on external partners — was a real eye-opener.”
Research from the Content Marketing Institute shows that only 26% of manufacturers say their marketing content delivers a positive ROI. Meanwhile, 87% of B2B buyers now expect high-quality visuals before engaging with sales.
MarTech3D | Engine directly addresses that gap — giving manufacturers a practical, scalable way to generate everyday visuals quickly and consistently.
Customers report an average 5:1 return on investment, with one additional product sale often covering the platform’s annual subscription.
