MarTech3D’s Joe Cox to Speak at B2B Marketing Live on 'How To Market Boring B2B Products

MarTech3D’s Head of Marketing, Joe Cox, will be speaking at B2B Marketing Live in London on November 20th, joining industry leaders to discuss one of the most overlooked challenges in manufacturing marketing — how to make “boring” B2B products stand out.

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In his talk, “How to Market Boring B2B Products,” Joe will unpack how manufacturers can move beyond data sheets and slide decks by using 3D content to make their sales and marketing genuinely engaging. Drawing on real data and success stories from MarTech3D clients — including Sharp, Michelin, Renishaw and Tinius Olsen — he’ll explore how product visualisation and interactive experiences are helping manufacturers increase conversions, shorten sales cycles, and achieve up to 5:1 ROI on their marketing efforts.

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The session will also highlight the recent launch of MarTech3D | Engine, the company’s new platform module that allows manufacturers to create product images and interactive 3D models themselves — without design skills, agencies, or long lead times.

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Joe’s talk promises to be a refreshingly practical and no-nonsense session for any B2B marketer trying to explain complex technology, drive lead generation, and stand out in saturated industrial markets.

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B2B Marketing Live takes place at ExCeL London on November 19th–20th, 2025. Joe will speaking on the 'Live' stage at 2pm on Thursday 20th November.

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