Sharp Wins PrintIT Innovation Award with MARTECH3D Virtual Showroom

Sharp UK, one of the world’s leading workplace technology manufacturers, launched a 3D Virtual Showroom built using the MarTech3D | Engine App Builder, a move that earned them the Innovation Award and Marketing Team of the Year titles at the PrintIT Awards 2023.

The recognition highlights Sharp’s leadership in adopting new technology — and how the MarTech3D | Engine platform helps manufacturers create measurable differentiation through interactive, 3D-based marketing and sales experiences.

The Challenge

Despite Sharp’s presence in 25 European countries, presenting such a diverse product portfolio consistently across regions was a major challenge. The company wanted to move beyond traditional slide decks and catalogues, delivering detailed, connected, and personalised sales experiences suitable for both in-person and remote engagement.

This is a common obstacle for manufacturers — delivering product depth without losing clarity or customer connection.

The Solution: Built with MarTech3D | Engine

Using the App Builder module of MarTech3D | Engine, Sharp created a network of nine fully interactive 3D environments tailored for the office and education sectors.
These environments included a walk-through reception with brand videos, office and meeting spaces, a print room featuring digital twins of Sharp’s full printer range, an IT services suite, and even an interactive early years classroom.

In total, 48 digital twins were integrated into the application, each allowing users to explore, rotate, and place 3D product models into real-world spaces using augmented reality (AR).

Key Outcomes

• Global Accessibility: Sharp’s virtual showroom is accessible worldwide, giving customers and partners a consistent and interactive brand experience.
• Immersive Product Walk-Throughs: Users can explore Sharp’s environments and product lines in a realistic 3D context — rather than browsing static pages.
• Augmented Reality Integration: Customers can view printers and workplace technology at true scale in their own offices or classrooms.
• Multi-Platform Access: The application runs seamlessly across desktop, mobile, and touchscreen devices, supporting both remote demos and exhibition displays.
• Realistic Environments: Detailed 3D spaces replicate real-world use cases, helping customers understand how products fit into their working environments.

Results and Impact

Sharp’s virtual showroom has transformed how the company presents its workplace technology, delivering a more dynamic, visual, and interactive experience for customers worldwide.
Its success directly contributed to the company’s recognition at the PrintIT Awards 2023, where Sharp was celebrated for innovation in marketing and customer engagement.

Conclusion

Sharp UK’s virtual showroom demonstrates how MarTech3D | Engine App Builder can redefine how manufacturers sell and communicate complex product ecosystems.
By combining digital twins, interactive spaces, and AR capability, the platform empowers manufacturers to engage customers anywhere — with clarity, consistency, and impact.

SEO summary:
Sharp UK wins Innovation Award for its 3D virtual showroom built using MarTech3D | Engine, transforming how manufacturers present complex product ranges.

Suggested meta data

• Meta title: Sharp UK Wins Innovation Award with 3D Virtual Showroom Built in MarTech3D | Engine
• Meta description: Sharp UK launches a 3D virtual showroom built using MarTech3D | Engine App Builder, transforming product marketing and earning the Innovation Award at the PrintIT Awards 2023.
• Keywords: virtual showroom, 3D virtual showroom, MarTech3D Engine, App Builder, Sharp UK, PrintIT Awards, manufacturing marketing, digital twins, B2B sales

‍