Why Manufacturers Are Moving Beyond Standard Video Marketing

The Reality

Video has become the default format for marketing. It educates, engages, and sells — and the numbers prove it:

• Adding video to a landing page can increase conversions by up to 80% (HubSpot).
• 72% of customers prefer to learn about products through video (HubSpot).
• Including video in marketing emails can lift click-through rates by 300% (HubSpot).
• 95% of people retain a message after watching a video, compared to 10% when reading text (Insivia).
• 83% of marketers say video delivers a good ROI (Wyzowl).

For most industries, that’s impressive. But in manufacturing, where technical detail matters and products can’t easily be shown in action, video only goes so far.

Manufacturers don’t just need content that tells their story — they need content that shows how things work.

Why Standard Video Isn’t Enough Anymore

Every brand now uses video. It’s no longer a differentiator.
For manufacturers competing on precision, performance, or engineering quality, standard product videos can blur into the noise.

They’re passive — one-way, linear, and fixed.
And that’s the problem: your audience watches, but they don’t interact.

Enter Video 2.0 — 3D Visualisation and Interactivity

This is where 3D product visuals change the game.
They take everything that’s effective about video — motion, narrative, clarity — and make it interactive.

Manufacturers using MarTech3D | Engine can turn a typical demo video into a hands-on experience: buyers can rotate, zoom, or open up internal components in real time, seeing how everything works.

The results speak for themselves:

• 90% of people find interactive content more engaging than static visuals (V12 Data).
• Interactive 3D product views can increase conversion rates by up to 40% (G2 Crowd).
• 3D simulations improve product understanding by up to 74% (TechValidate).
• Brands using 3D visuals are seen as more innovative by 70% of buyers (G2 Crowd).
• Manufacturers using 3D product visuals in sales see a 15% increase in win rates and up to a 30% reduction in sales cycle time (Aberdeen Group).

What It Means for Manufacturing Marketers

The message is simple: video works, but interactive 3D works harder.
It’s the next step for manufacturers who already produce video but need more impact — more product understanding, more engagement, and more differentiation.

3D visualisation lets you:

• Demonstrate complex products in full motion.
• Show internal mechanisms or cut-throughs.
• Give customers control to explore your product at their own pace.
• Collect real-time engagement data to see what interests buyers most.

The Takeaway

Video isn’t going anywhere — but for manufacturers, 3D video and interactive product visuals are the logical next step.

They bridge the gap between storytelling and selling, helping marketing teams move from showing products to letting buyers experience them.

With MarTech3D | Engine, you can take your existing video content and evolve it into something more engaging, more measurable, and far more memorable.

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