Golden Bear Toys 3D Virtual Showroom

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Who are Golden Bear Toys?

Golden Bear Toys are a UK toy manufacturer transforming some of the most popular children’s TV characters into high-quality toys. Their seasonal range consists of over 150 products across 16 high profile brands.

The Problem

Traditionally Golden Bear Toys presented their toys to worldwide distributors with a mixture of international tradeshows and online sales presentations using PowerPoint. Their clients increasingly preferred online meetings and Golden Bear wanted to do more with their online presentations, making them just as innovative and impactful as their live events. Moreover, without the physical products available, they were finding it difficult to showcase product features and quality.

The Solution

Using MARTECH3D, we worked with Golden Bear Toys to create an 3D Virtual Showroom sales enablement tool. It features a conceptual magic garden 3D environment, activating the Golden Bear brand. It uses interactive infographics to tell a story, reinforcing company values and sustainability messaging. Each product brand has its own tailored 3D environment, showcasing products in 3D. The presenter is able to put the product ‘in the client’s hands’ using 3D interactive models, and focus on key features and product information. It’s powered by a dynamic CMS, allowing for real-time updates.

The Result

The 3D Virtual Showroom has transformed the way Golden Bear sales teams do online sales presentations. It’s no longer about presenting information, but giving clients an experience, with products at the core. Over 5000 sales presentations have been delivered, and have been so successful that the 3D Virtual Showroom is also being used on giant touchscreens to present information at tradeshows and for in-person meetings.

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