Sharp

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Who is Sharp?

Sharp is a world-leading technology manufacturer that designs and produces TVs, audio systems, mobile devices, and home appliances across 25 European markets.

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The Problem

Sharp needed a scalable way to create and manage 3D visuals for 100 plus products, with images and 3D product models across multiple product lines. Their teams were relying on traditional photography and static slide decks, which made it difficult to update assets quickly or show different variations depending on the client location.

They wanted a single solution to generate consistent product renders, hotspot driven 3D models, AR views, and interactive guides for every SKU. Only once that foundation was in place did they want a way to use those assets inside richer, more personalised sales experiences.

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The Solution

Using MarTech3D | Engine, Sharp now generates photorealistic product renders and digital twins for their full product catalogue. Every model is created once and can be reused everywhere. Their sales and marketing teams can instantly produce unlimited images, 3D product models, AR views, and interactive product guides for any market.

With the core assets created in MarTech3D | Engine, Sharp expanded into immersive 3D environments using our App Builder. We created nine integrated virtual environments covering office and education use cases. These included a walk-through reception with intro videos, a branded office with interactive product lines, a meeting room, a print room showcasing their printer range as digital twins, an IT services zone, a full classroom, and an early years learning space with rich 3D product guides.

The Result

Sharp now reach customers anywhere in the world with consistent, on brand product visuals. Their teams walk prospects through products in a way that replaces slide decks with interactive experiences. Customers can compare variations, explore features, and understand the product differences more clearly thanks to photorealistic digital twin models generated in MarTech3D | Engine.

The shift to a centralised 3D asset pipeline has made every part of their sales and marketing process faster, more engaging, and far more scalable.

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