TouchscreenRentals.co.uk
Industry
Manufacturing - Workplace Technology
Products & Services
MARTECH3D Virtual Showroom
3D Modelling
Summary
3D tradeshow environment
3D digital twins
Product Selector
3D Product Viewer with AR
KPIs
100% ROI in 3 months
£250K pipeline added in launch campaign
Increased leads
Increased conversion rate
Shortened sales cycle
TRY IT YOURSELFT: TOUCHSCREENRENTALS.CO.UK 3D VIRTUAL SHOWROOM
The Challenge:
TouchscreenRentals.co.uk, a leading provider of touchscreen rentals for events and exhibitions, faced a challenge in effectively showcasing their diverse product range to potential customers. Traditional sales methods, including brochures and physical product demonstrations, were limited in scope and reach. TouchscreenRentals.co.uk needed a solution that would:
- Enhance product visualisation: Allow customers to explore products in a realistic setting.
- Simplify product selection: Guide customers towards the most suitable solution for their needs.
- Increase accessibility: Provide 24/7 access to product information and demos.
- Streamline the sales cycle: Reduce reliance on in-person demonstrations.
The Solution:
TouchscreenRentals.co.uk implemented MARTECH3D's 3D product marketing and sales platform to create an immersive 3D Virtual Showroom. This showroom allows customers to:
- Navigate a virtual tradeshow environment: Explore a realistic exhibition stand showcasing TouchscreenRentals.co.uk' product portfolio.
- Interact with 3D product models: View products in high-definition from all angles, zoom in on specific features, and rotate them for a 360-degree examination.
- Access detailed product information: Each product is accompanied by comprehensive specifications, brochures, and data sheets readily available within the showroom.
- Experience Augmented Reality (AR): With a few clicks, customers can virtually place touchscreen models directly into their intended event space, visualizing scale and suitability in real-world settings.
The Results:
Since launching their 3D Virtual Showroom powered by MARTECH3D, TouchscreenRentals.co.uk has experienced significant improvements in key sales and marketing metrics:
- Increased Leads: The interactive and engaging nature of the virtual showroom has attracted a wider audience, generating a notable rise in qualified leads.
- Boosted Sales Conversions: By providing a clear understanding of product features and benefits, the showroom has empowered customers to make informed decisions, leading to a higher conversion rate from leads to sales.
- Reduced Sales Cycle Time: The readily available product information and AR functionality have streamlined the sales process, allowing customers to self-qualify and make quicker purchasing decisions.
- Enhanced Customer Experience: The 24/7 accessibility and user-friendly interface of the virtual showroom have empowered customers to explore products at their own convenience, fostering a more positive customer experience.
A Customer Success Story:
"MARTECH3D's platform has been a game-changer for our business," says Nathan Nicholls, Managing Director TouchscreenRentals. "The 3D Virtual Showroom has allowed us to showcase our products in a way that traditional methods simply couldn't. Customers are more engaged, better informed, and able to make faster decisions. We've seen a significant increase in leads, sales conversions, and overall customer satisfaction."
Conclusion:
TouchscreenRentals.co.uk's success story exemplifies the transformative power of MARTECH3D's 3D product marketing and sales platform. By creating an immersive and interactive virtual showroom experience, B2B manufacturers like TouchscreenRentals.co.uk can:
- Increase brand awareness.
- Drive qualified leads.
- Shorten sales cycles.
- Enhance customer satisfaction.


