Howorth Air Tech

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The Problem

Howorth Air Technology are specialists in high containment solutions for the pharmaceutical industry. Their equipment is large, complex, and expensive to ship, which made exhibiting at international trade shows difficult and costly. Static images could not communicate integrated processes, key features, or the detail customers needed to understand their containment journey.

They needed a scalable way to showcase multiple product integrations, highlight critical features, and communicate their process story without transporting physical equipment. Before they could modernise their sales and event strategy, they needed accurate 3D product models and photorealistic renders that could represent their systems clearly at any scale.

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The Solution

Using MarTech3D | Engine, Howorth created high fidelity 3D product models and animations to visualise their containment equipment and integrated processes. With these assets in place, they built a fully branded interactive 3D environment tailored for international trade shows.

The experience allows them to walk customers through different products, integrated solutions, and key features with clarity that static materials cannot match. Animated sequences highlight critical processes. Interactive views let customers explore specific components. And because visuals communicate more effectively across language barriers, the platform has become essential for international audiences.

Despite tight timescales, the Howorth team and MarTech3D delivered the full experience in time for their event launch. The platform now evolves continuously as new products and applications are added.

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The Results

Feedback from customers and partners has been overwhelmingly positive. The 3D experience gives visitors a clear journey through containment solutions, helping them understand products, integrations, and benefits more quickly.

Howorth now use the platform for trade shows, sales discussions, product explanations, and soon for training new engineers. The solution reduces event costs, improves customer engagement, and gives them a scalable way to update and share new applications instantly.

Their next phase includes integrating the experience into their website and expanding the library of products and processes visualised through MarTech3D | Engine.

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