WSS

Industry

Manufacturing - Industrial Machinery

Products & Services

MarTech3D | Engine for 3D models and AR

3D App: MARTECH3D® Virtual Showroom

3D Modelling

3D Animation

Summary

Over 60 3D products

10 3D interactive product animations

2 3D environments

KPIs
  • Reduction in physical demo and transport costs
  • Increase in qualified customer engagement during 3D and AR demos
  • Reduction in average sales cycle time using interactive virtual walkthroughs
  • Increase in product enquiries generated from MarTech3D | Engine 3D models and AR interactions
  • The Problem

    Warehouse Safety Solutions needed a better way to showcase their full range of warehouse safety products, many of which are large, heavy, and difficult to transport for demos. Traditional catalogues and videos did not help customers understand scale, configuration, or how products fit within a real warehouse environment.

    Their sales team needed a fully visual, fully mobile solution they could use anywhere — on site, at events, in meetings, on an iPad, or even on a mobile phone. To achieve this, they first needed accurate 3D product models, photorealistic renders, and AR-ready assets that could work across every channel.

    The Solution

    Using MarTech3D | Engine, Warehouse Safety Solutions created a complete 3D product library, including high fidelity models and photorealistic renders for their entire portfolio. These assets now power every part of their customer experience.

    The team built a multi-zone virtual experience centre using these models — starting with a 3D showroom and expanding it into a Training Academy, external Expo environments, and a full-scale warehouse. Because every model is created in MarTech3D | Engine, the sales team can instantly reuse them across apps, devices, websites, touchscreen displays, events, and marketing content.

    The experience is fully AR enabled. Customers can place any product directly into their own facility, see it at real scale, check positioning, and understand exactly how it will look in their workplace. This is paired with interactive 3D walkthroughs, multiple camera angles, product hotspots, case studies, videos, and technical data all in one place.

    Whether on a touchscreen in their HQ or on an iPad at a client site, the entire experience demonstrates products in context with the level of detail customers expect.

    The Result

    Customer engagement has surged, with users preferring interactive 3D and AR over catalogue-style browsing. Sales teams can now demo anywhere without transporting equipment and can visually show how each product operates inside a real warehouse environment.

    The solution has significantly accelerated the sales cycle, improved product education, and enabled continuous expansion — adding new products, new zones, and new features through MarTech3D | Engine.