February 19, 2026
MarTech3D CEO Mark Worger recently appeared on the Industrial Marketing Podcast hosted by Wendy Covey to discuss a problem that most product marketing teams know well. Creating product visuals is slow, expensive, and difficult to scale. For companies that sell physical products, marketing teams constantly need new imagery. Product launches, website updates, distributor catalogs, sales presentations, and campaign assets all depend on high quality product visuals. Yet the process behind them often looks outdated. Photo shoots. Agencies. Manual rendering. Long production cycles. On the podcast, Worger explains why this problem exists and how marketing teams are starting to approach it differently.
A central theme of the discussion is that product visuals should be treated like a production process, not a series of one off projects. Many marketing departments still operate with a model that resembles traditional creative production. Every new visual requires planning, outsourcing, revisions, and cost. Instead, Worger argues that the problem should be approached using principles borrowed from lean manufacturing. The goal is simple. Remove bottlenecks. Standardise inputs. Create repeatable outputs. When marketing teams treat visual creation as a process rather than a project, they can dramatically increase the volume of assets they produce. This is the thinking behind MarTech3D | Engine.
During the conversation, Worger explains how MarTech3D | Engine was designed to help marketing teams generate product visuals directly from their product data. Rather than creating images individually, teams can generate them from a central product model. The result is a scalable pipeline for creating:
A single product model can generate hundreds of marketing assets. This allows marketing teams to move faster while maintaining visual consistency across global markets.
The podcast also touches on the company’s pricing philosophy. Traditional 3D production is usually priced per project or per asset. That model works for agencies but creates friction for marketing teams that need large volumes of visuals.
MarTech3D takes a different approach. The platform is licensed as software so marketing teams can generate as many assets as they need without worrying about production cost each time a new image is required. This aligns with the way modern marketing teams operate. High output, continuous campaigns, and constant product updates.
Worger also discusses the origins of the company and how the idea developed. The early insight was simple. Product companies spend huge amounts of time and money repeatedly creating the same types of marketing visuals. If those visuals could instead be generated from structured product data, the entire process could become faster, cheaper, and far more scalable. That idea eventually became MarTech3D | Engine, a platform designed to give marketing teams direct control over the creation of their product visuals.
The conversation concludes with a broader observation about where marketing is heading. Product companies need more content than ever before. Websites, e commerce platforms, digital campaigns, distributor platforms, and sales tools all require visual product assets. The old production model cannot keep up. Platforms like MarTech3D | Engine are emerging to solve that problem by turning visual creation into a repeatable marketing process rather than a slow production workflow. The full episode can be read or listened to on the Trew Marketing website.
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