Brigade Electronics

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Who are Brigade Electronics?

Brigade Electronics are a market leading global manufacturer of commercial vehicle safety systems.

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The Problem

Brigade Electronics supply advanced safety systems for commercial vehicles, but because their products are small, highly technical, and only fully understood when in use, they were difficult to demonstrate effectively. Traditional sales materials could not replicate real driving conditions, limiting customer understanding at events, in meetings, and across their global distributor network.

Brigade also operate multiple subsidiary websites and product divisions across construction, road safety, emergency services, and fire trucks. They needed a scalable way to visualise products across all regions and languages, including the UK, Europe, and the US. Before transforming their demo experience, they first needed accurate 3D product models, photorealistic renders, and AR ready content across their full catalogue.

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The Solution

Using MarTech3D | Engine, Brigade Electronics created a full library of high fidelity 3D product models and renders for their hero safety systems. These assets now power multiple interactive apps for different product ranges, tailored to the needs of construction vehicles, road fleets, fire trucks, and emergency services equipment. Each app is available in multiple languages and used across their UK, European, and US subsidiaries.

Brigade then used these assets to build a 3D Interactive Product Demo that simulates using their products as if the viewer were driving a commercial vehicle. Through multiple camera angles, users can see real time technical information, visual alerts, and interactive 3D product views that show exactly how each system works on the road.

Using the MarTech3D AR Product Viewer, customers can also place safety systems directly onto their own vehicle to understand positioning, scale, and installation requirements.

The 3D Interactive Product Demo launched at the Commercial Vehicle Show in May 2022, giving customers their first ever ability to experience Brigade’s safety systems at an event, rather than just being told about them.