ChargePoint Technology

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Who are ChargePoint Technology?

ChargePoint Technology is a leading global manufacturer and the expert in safe powder handling with patented technology in pharmaceutical containment and sterile powder transfer systems.

The Problem

ChargePoint Technology relied heavily on a physical showroom at their UK headquarters. Customers could only experience products on site or at live events, which limited reach and slowed the sales cycle. Taking equipment offsite was complex, time consuming, and expensive, especially when demonstrating multiple products or applications.

They also wanted to go beyond showing what their products are. They needed a way to demonstrate how each solution works within different pharmaceutical processing applications. To do this at scale, ChargePoint first needed accurate 3D product models, photorealistic renders, and reusable digital content built through a single platform.

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The Solution

Using MarTech3D | Engine, ChargePoint Technology created a complete suite of 3D product models and photorealistic renders for their entire product range. These assets now power their 3D Virtual Showroom, which includes 3D Interactive Product Demos, a 3D AR Product Viewer, and a 3D Product Configurator.

The virtual showroom lets customers explore products, understand how they fit into processing workflows, and view detailed product information from any device. Salespeople can run virtual presentations globally without transporting equipment, and customers can visualise products in their own facility using AR.

Phase 1 launched at ACHEMA in August 2022. Phase 2 launched in November 2022 and is now used daily by 30 salespeople for virtual sales meetings, online marketing, and live events.

ChargePoint Technology have attributed over £0.5M in sales to the MarTech3D platform, achieving a 200 percent return on investment within 18 months.

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