CLM Fireproofing

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Who are CLM Fireproofing?

CLM Fireproofing are passive fire protection supply experts. They work across sectors, including healthcare, social housing, and education. 

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The Problem

CLM Fireproofing supply industry leading passive fire protection products, including intumescent coatings and cavity fire barriers. But despite their technical expertise, they struggled to visualise their products and services in a clear and compelling way. Traditional photos and videos could not show how the products are applied or how they perform once installed.

This was especially challenging at events. Most of their products are used on live construction sites, which are impossible to recreate in an exhibition hall. They needed a scalable way to show real world applications, demonstrate value quickly, and educate customers across online, sales, and event channels.

Before solving this, CLM first needed accurate 3D product models, photorealistic renders, and interactive digital twins that captured the detail, scale, and functionality of each product.

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The Solution

Using MarTech3D | Engine, CLM Fireproofing created digital twins of their main product range, along with photorealistic renders and interactive product guides that can be reused across marketing, sales content, and events. These assets then became the foundation for six custom 3D environments built to mirror real world settings such as a construction site, an office space, and other locations where passive fire products are used.

Within each environment, customers can interact with products at scale, open product guides, watch supporting videos, and use AR to place items directly into their own setting.

CLM also implemented eight VR service demos inside their branded environments, enabling prospects to understand the full scope of their services and see workflows that are normally impossible to demonstrate outside of a live construction site.

CLM Fireproofing launched their interactive 3D collection in July 2023, providing a powerful new way to communicate product value and educate prospects across every channel.

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