H.E.L Group

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Who are H.E.L Group?

H.E.L Group is a leading scientific equipment and software manufacturer, producing products within the chemistry, biotech, and safety fields.

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The Problem

H.E.L Group manufacture complex, highly customised scientific equipment and software. Their systems contain intricate details, multiple configurations, and specialised functionality that are almost impossible to communicate through traditional marketing materials. Because every product is tailored to specific customer needs, producing content that appealed to a wider audience was extremely challenging.

This meant sales meetings were harder than they needed to be. Online product pages lacked clarity. And customers often struggled to understand the value, benefits, and real-world applications of each solution.

H.E.L Group needed photorealistic, interactive, scalable 3D content that could accurately represent their equipment across every sales and marketing channel.

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The Solution

Using MarTech3D | Engine, H.E.L Group created high fidelity 3D digital twins of their seven main products. These models form a reusable asset library that powers product renders, interactive product demos, and AR outputs for mobile and desktop. Customers can now view each product in detail, rotate it, explore key benefits, and see it inside their own lab or workspace using AR.

Because all assets were created in MarTech3D | Engine, H.E.L Group can repurpose them immediately across their website, microsites, social channels, sales presentations, and event screens.

We also worked with them to build an interactive 3D Virtual Showroom with full branding and a 3D carousel element for their homepage, helping them communicate value quickly and visually.

As part of the MarTech3D platform, H.E.L Group use a customised portal to track analytics in real time, update product information, and adjust specifications whenever required.

They launched their 3D content at the Bio Processing International event in May 2023.

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