Quorum Technologies Adopts MarTech3D | Engine to Power 3D Virtual Product Demonstrations

Quorum Technologies, a leading provider of cryo-electron microscopy preparation systems, has adopted the MarTech3D | Engine platform to transform how it demonstrates and explains its advanced laboratory technology.

The collaboration introduces a fully interactive 3D product experience designed to enhance customer understanding of Quorum’s flagship PP3010 cryo-SEM preparation system — known for its automation, reliability, and ease of use in preparing biological, wet, and beam-sensitive specimens.

Using MarTech3D | Engine App Builder, the product is presented within a realistic 3D laboratory environment that mirrors its real-world use. This virtual setting allows customers to explore features, view animations of internal mechanisms, and understand practical applications in context — all from a browser, touchscreen, or mobile device.

“Our platform revolutionises product demonstrations by employing advanced visualisation and interactive technologies,” said Sarah Rouquette, Sales Manager at MarTech3D. “With features like hotspots and multimedia content to highlight key benefits, animations and cut-throughs to show internal mechanisms, and augmented reality that allows end-customers to visualise products in their own labs, we bring an unprecedented level of clarity and engagement to product showcases.”

The application also includes built-in lead capture tools and a CMS for real-time content management, allowing Quorum Technologies to update materials, track engagement, and distribute the experience seamlessly across sales and marketing channels.

By combining interactive 3D visualisation, multimedia integration, and AR capability, MarTech3D | Engine enables scientific and industrial manufacturers like Quorum to communicate complex technologies with precision and impact.

The new virtual product experience will be previewed at the London Biotechnology Show and CHEM UK in May 2024.