Panasonic 3D Virtual Showroom

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Who are Panasonic?

Panasonic are a leading global manufacturer of heating and cooling systems.

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The Problem

Panasonic wanted to give distributors and resellers a more powerful sales enablement tool that would improve customer education and drive more confident product selection. Their heating and cooling solutions require clear visualisation, accurate comparisons, and simple explanations of features and benefits. Traditional materials could not show products in situ or help customers understand which system was right for their property.

Before transforming their sales process, Panasonic needed consistent 3D product models and photorealistic renders that could be reused across all sales and marketing channels.

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The Solution

Using MarTech3D | Engine, Panasonic created a full library of 3D product models and high quality product renders for their domestic heating and cooling range. These assets now power their interactive product experiences, sales materials, and distributor content.

With their 3D asset pipeline in place, Panasonic built a domestic themed 3D Virtual Showroom using our App Builder. Customers can explore each room, view animated key benefits inside the environment, and select products to see them in situ. When a product is selected, users can interact with a 3D product model, access detailed product information, and place it inside their own home using the MarTech3D AR Product Viewer.

Panasonic also use the MarTech3D Product Configurator to guide customers through key property details, helping them identify the right heating or cooling system and submit an enquiry. Video animations act as clear explainers for Panasonic’s services and cloud based software products.

The MarTech3D platform has transformed how Panasonic deliver sales materials to their distributor and reseller network, making product education faster, clearer, and more engaging.