Renishaw Launches 3D Interactive Product Guide Built with MarTech3D | Engine

Renishaw, a global leader in precision measurement and process control, has launched a 3D Interactive Product Guide built on the MarTech3D | Engine platform — marking a major step forward in its digital transformation strategy.

Designed to make complex manufacturing technology more accessible and engaging, the new application enables customers to explore Renishaw’s solutions inside a dynamic, 3D-rendered factory environment. Each product and machine can be viewed interactively, supported by videos, images, PDFs, and descriptive content that explain how the company’s systems work in practice.

A New Way to Explore Smart Manufacturing

The guide includes a powerful data-driven visualisation feature that shows live data flow animations, helping users understand how Renishaw’s smart manufacturing data platform, Renishaw Central, operates in real time.
This interactive layer replaces traditional diagrams with clear, motion-based explanations that connect the digital factory with real-world manufacturing processes.

Built on the MarTech3D | Engine Platform

Using MarTech3D | Engine’s App Builder, the 3D Product Guide allows Renishaw to update content instantly — ensuring that product information, technical specs, and visuals remain accurate and up to date.
This real-time flexibility is especially valuable for an engineering company operating at the forefront of innovation, where product ranges and data evolve constantly.

The platform also includes augmented reality (AR) functionality, enabling users to project Renishaw machines into their own space for scale and context. This capability bridges the gap between digital demonstration and physical experience, helping customers and engineers alike visualise how equipment fits within their production environment.

Elevating Customer Understanding

By adopting MarTech3D | Engine, Renishaw has created an interactive ecosystem for technical education and product discovery — giving customers an intuitive way to explore products, understand workflows, and see smart manufacturing in action.

The 3D Interactive Product Guide is now live, underscoring Renishaw’s continued commitment to innovation in both technology and customer engagement.