Warehouse Safety Solutions made a significant impact at this year’s IntraLogisteX, unveiling its new 3D Virtual Showroom, developed using the MarTech3D | Engine App Builder.
The launch marks a pivotal step in how manufacturers are using 3D technology to enhance marketing, sales, and customer engagement.
The new Virtual Experience Centre goes far beyond a traditional digital showroom. Initially designed to provide a virtual walkthrough of the company’s safety products and solutions, it has since expanded to include a Training Academy, exterior expo areas, and an in-depth showcase of warehouse safety systems.
“Engagement with customers is absolutely fantastic. They love the idea of being able to easily see all of the products rather than going onto a catalog-style website. Being able to actually see it in a 3D environment with the models is absolutely fantastic,” said Neil Potter, Head of Marketing at Warehouse Safety Solutions.
Built on MarTech3D | Engine’s App Builder, the platform enables Warehouse Safety Solutions to deliver a highly interactive experience across devices — from large touchscreens at exhibitions to iPads and mobile phones used by sales teams in the field. This flexibility makes it easy to demonstrate large or complex solutions that would otherwise be difficult to present physically.
The integration of augmented reality (AR) takes this a step further, allowing customers to visualise products directly within their own warehouse environments. The AR functionality was a key talking point at IntraLogisteX, attracting strong interest from visitors exploring new ways to improve how they evaluate and select safety solutions.
At the event, the Virtual Experience Centre was displayed on interactive touchscreens, helping staff host live demonstrations and hold more engaging conversations with attendees. The setup showcased how 3D virtual showrooms can merge technical depth with ease of use — a crucial advantage for complex B2B sales.
The ongoing partnership between Warehouse Safety Solutions and MarTech3D has been central to the project’s success, with continued platform support and feature updates ensuring the application evolves alongside customer needs.
Warehouse Safety Solutions’ innovative approach illustrates the growing role of 3D virtual showrooms in manufacturing — helping sales and marketing teams communicate complex ideas faster, with higher engagement and measurable results.
