September 29, 2023
At this year’s PPMA Show, one thing stood out: manufacturers are under pressure to demonstrate complex products clearly — to more people, in less time, and with smaller budgets.
From rising travel costs to longer sales cycles, every conversation circled back to the same problem: how do you keep global buyers engaged when you can’t always be in the room?
That’s where interactive 3D product presentations are stepping in.
Traditional slide decks still dominate sales meetings, but they’re showing their age.
Static slides can’t explain how machinery works, how components fit together, or what makes one product stand apart from another.
An interactive 3D product guide solves that.
It lets buyers explore your product virtually — rotating, zooming, and viewing internal cut-throughs at their own pace. Step-by-step walkthroughs make technical details easy to digest, while embedded analytics show you exactly what your audience engages with.
And once created, it’s ready to use anywhere — in meetings, at trade shows, or online — with no setup, no shipping, and no admin.
Manufacturers told us they’re facing sales cycles with up to ten decision makers involved. That’s months of delay between first contact and final approval.
Interactive 3D presentations help close that gap. By giving prospects a clear, on-demand demo they can share internally, you keep deals moving — even when key people aren’t in the room.
The format condenses complex information into something visual, hands-on, and memorable — all the things traditional presentations aren’t.
Events remain crucial for lead generation, but the costs keep climbing — floor space, transport, insurance, and staffing.
Interactive 3D product guides let you scale back without losing impact.
Show full-sized machinery in 3D instead of transporting it.
Run demos on a touchscreen and capture leads directly in the platform.
You save on logistics and square footage while maintaining the same sales impact — or more.
Data from MarTech3D | Engine users shows that interactive 3D demos not only reduce event spend but also increase live lead generation, proving you can cut costs without cutting effectiveness.
At PPMA, hundreds of stands compete for attention. The ones people remember are the ones that show something, not just say something.
Interactive 3D presentations let your product speak for itself — showing every detail, motion, and unique feature in full context. It’s not a pitch; it’s an experience buyers engage with and remember.
PPMA 2023 highlighted a simple truth: manufacturers no longer need to rely on static slides or shipped samples to sell complex products.
With MarTech3D | Engine, interactive 3D product presentations make it easy to show, explain, and differentiate your products — while saving time, money, and effort.
